Digital Marketing Canvas
Digital Marketing Framework at a glance
Digital Marketing Canvas (DMC) allows Digital Marketers to brainstorm ideas and collaborate to design digital marketing plans. Digital Marketers can use this tool to present digital marketing plans to their team, customers, and stakeholders.
Moreover, Digital Marketing Canvas allows marketers to test and execute their ideas in the market to reduce the failure risk.
Last but not least, DMC gives digital marketers the ability to analyze and measure the success rate of their campaign while optimizing the marketing strategies.
Building Blocks Framework
All the actions that you are planning to take in order to achieve your marketing objective.
What is the value that you believe your customer will receive by using your product or service. Remember that this might be different from the value that your customers desire to receive. This value drives from your business model and your marketing research.
ChannelWhere is the best place in the digital world to reach your audience? Remember that your channel can go beyond Internet.
Who would you like to receive your marketing message and learn about the value that your business is promoting. These people should not necessarily be your customers.
At what point of the customer journey are you planning to reach your customers? Remember that the customer journey is not linear and customers can move back and forth between different phases.
What is the ultimate goal that you would like to reach with your marketing tactics and strategies? Remember that your objective should be SMART (Specific, Measurable, Achievable, Relevant, Time Phased).
What is the most important activity that you measure in order to determine whether you are achieving your objective or not?
What measurable units you would use to illustrate your KPI in numbers and make it more tangible?